Tracy Lafferty, Chief Executive Officer, QCash Financial, LLC

As SVP, Chief Financial Officer, Tracy Lafferty is responsible for overseeing the corporate’s accounting and information management functions. This includes financial and regulatory reporting; accounts payable and billing functions; budgeting and profitability reporting; and information management reporting that supports strategic initiatives.

Separately, Lafferty also serves as the Chief Executive Officer of QCash Financial, LLC, a wholly owned CUSO of Alloya. In this role, she oversees all activities for the digital small-dollar lending platform offered through the CUSO.

With more than a decade at the corporate, Lafferty has served in several managerial/leadership roles. She previously held titles of Vice President of Finance and Accounting, having responsibility for managing the accounting and financial reporting functions; and Product Manager, supporting both the Check Services and Cash Services products as well as leading mobile payment initiatives at the corporate.

Prior to Alloya, Lafferty was as an auditor for Arthur Andersen; and she was the Director of Management Accounting (financial planning and analysis) and Publishing General Manager (managing the profitability of a product line) for Reed Elsevier in the finance and strategy areas of the business.

Lafferty holds her Bachelor of Science – Business Administration in Accounting from Bucknell University.