feel that their community financial institution’s digital offerings aren’t keeping up with their needs.
would switch financial institutions based
on payments innovation.
would consider banking with a non-traditional financial institution like Apple or Amazon to get their needs met.
rate payments innovation as their top consideration in choosing a financial institution.
Real-time payments, instant payments, FedNow® payments… Your members are unlikely to know what they are let alone ask for them by name but make no mistake: not asking is not the same as not wanting.
If your credit union isn’t planning to roll out real-time payment capabilities to your membership, start calculating how many members you can afford to lose. In fact, if your members have to ask for real-time payments, it’s likely you’ve already lost them.
Consumers know what they want, and they’ll do what it takes to get it. Time is of the essence. If you’re serious about supporting your members’ needs today, tomorrow and well into the future, now is the time to get going with real-time payments.