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Certificate Issuance = Liquidity
Take your pick.

Need liquidity? Or looking for a secondary liquidity source? SimpliCD Issuance could be your fix.

Partner with Alloya Investment Services to gain access to SimpliCD, a brokered certificate program provided by Primary Financial. For more than 25 years, credit unions like yours have relied on SimpliCD to help them raise liquidity with non-member deposits through their In-Network Custodial Certificate Program and DTC Certificate Program.*

In-Network Custodial Certificate Program

Your credit union will gain access to a network of 3,500+ credit union investors looking to put their funds in your deposits. Issue anywhere from $100,000 to $50 million or more in a single transaction with the option of settling everything through Alloya.

That means: one wire, one certificate, one interest payment.

As for interest distribution to investors, audit requests, reporting and more? Not your problem. Primary Financial acts as the custodian, taking care of that on your behalf.

The custodial program and all of its benefits are exclusive to SimpliCD.


DTC Certificate Program

If your credit union needs to bring in a large deposit, is low income-designated, or simply is interested in reaching a larger group of investors, the DTC market may be right for you. With SimpliCD's DTC Program, you’ll gain access to a wider pool of investors, including public funds, institutional investors and all U.S. credit unions. Plus, SimpliCD DTC and Custodial offers can even run side by side to maximize potential!

The DTC market can be particularly advantageous for low-income designated credit unions that, per the NCUA, may accept non-member deposits from sources other than credit unions.

There are a lot of brokers that offer the DTC product. When these other brokers release DTC offers, they partner with each other to get the rates out and sold on the street. In contrast, SimpliCD reaches the same audience with similar rates as other brokers, but with SimpliCD, your offer will be shown to their internal client base of credit unions first, and many of them work exclusively with SimpliCD. This is crucial for credit unions that are not low-income designated that, per the NCUA, can only accept deposits from other credit unions and public funds.


Simplify liquidity with SimpliCD and Alloya Investment Services, so you can focus on what’s most important: your members.

Watch how to simplify liquidity.

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*Alloya Investment Services provides broker-dealer services to credit unions nationwide. The broker-dealer services include Marketable Securities through CU Investment Solutions, LLC (member FINRA/SIPC) and brokered CDs (through SimpliCD, a product of Primary Financial). Alloya Investment Services is a division of Alloya Corporate FCU’s wholly owned CUSO, Alloya Solutions, LLC. To learn more about Alloya Investment Services, visit

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