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Culture That Rocks: How to Amp Up and Revolutionize Company Culture

Thursday, October 21, 2021 ~ 1:00 PM (CT)

This event is free of charge.

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This high-energy session will focus on individuals, departments and entire credit unions who are charged with creating, maintaining and revolutionizing an organizational culture. Former Hard Rock International Leadership Trainer Jim Knight will delve into every area of a credit union’s environment and reveal realistic solutions for systemic change.

Key points include:

  • Defining company culture
  • Understanding heritage vs. culture
  • Identifying 3C employees
  • Creating brand ambassadors
  • Amping up communication
  • Enhancing employee engagement
  • Handling organizational change
  • Developing resiliency

Regardless of your credit union’s cultural history or status, this program will inspire you to take up the challenge of enhancing your credit union’s organizational environment.


To register for this session, please click on the registration button above. A confirmation email will be sent with your custom link to attend the session. A final confirmation will be sent within 24 hours of the session with testing information to attend the webinar.


Jim Knight
Former Leadership Trainer at Hard Rock Café – Hard Rock International

Jim Knight teaches organizations of all sizes how to attain their own “rock star” status. Although his illustrious career started at Gatorland Zoo in Florida (he has scars to prove it), Jim cut his teeth in the hospitality training industry and eventually led Global Training for Hard Rock International for two decades. His customized programs show how to amp up organizational culture, deliver world-class differentiated service, and build rock star teams and leaders.

Known for his signature spikey hair, Jim is the best-selling author of Culture That Rocks: How to Revolutionize Your Company’s Culture, which was featured in Entrepreneur Magazine as one of the “5 Books That Will Help You Transform How You Do Business.” His new book, Leadership That Rocks: Take Your Brand’s Culture to Eleven and Amp Up Results, was released in May 2021.

Alloya Corporate FCU is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

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